David Kratzke has spent more than 25 years working in the journalism, public relations, marketing and advertising arenas. Throughout his diverse career, he has written stories to engage a wide range of audiences and has crafted award-winning campaigns to sell numerous products and services.

His work as a sportswriter and editor has been published by the Williamsport Sun-Gazette, the Cecil Whig and the Fort Myers News-Press. While working at a national non-profit association, he was editor-in-chief and the driving force behind developing a quarterly trade magazine for the kitchen and bath industry. Throughout his career in advertising, his words and strategies have steered the creative vision for countless advertising campaigns. He has advised a multitude of companies primarily in the industrial, construction, education, financial, insurance, medical device and transportation industries on how to boost their brand identity. A native of Buffalo, N.Y., he now resides in Florida. This is his first book.